It turns out the "Sainsbury's copywriter bad day" story was as predicted: a twee copywriting joke from the tweeest food brand in the business. @trequartbeasta has taken this photo of an actual pack of the product (left) (Image 2 here another example of their writing - be warned)

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A "Sainsbury's copywriter is having a bad day" story has done the rounds (image 1, 2, 3), but... ... the same text was on the Tesco site (image 4). I suspect that likely means this was the actual info from the company (who are well known for their *terrible* copywriting jokes)

dan barker (@danbarker)Fri, 15 Oct 2021 16:51 +0000

dan barker (@danbarker)Sat, 16 Oct 2021 09:08 +0000